The Franchise: San Francisco 49ers NFL Curated History Hardcover BookIn The Franchise: San Francisco 49ers, take a more profound and unique journey into the history of an iconic team. This thoughtful and engaging collection of essays captures the astute fans' history of the franchise, going beyond well worn narratives of yesteryear to uncover the less discussed moments, decisions, people, and settings that fostered the team's iconic identity. Through wheeling and dealing, mythmaking and community building, explore

- Vintage Wash Screen Print Team Graphics On Chest

With new insights and reporting on scandals past and present

Celebrate the MLB World Series champions in this special edition T-Shirt by Majestic Athletic

Add performance pink style to your team fandom with this 9FORTY Hat by New Era Cap

Commemorate in true style with this special edition Super Bowl LVIII Champs T-Shirt

Sport your 49ers pride while staying warm & dry in this Quick Dry Performance Hoodie Sweatshirt Jumper by Majestic Athletic 100% Midweight Polyester Fleece with Wicking Sublimated Geo Fuse

100% Cotton Body

- 82% Cotton / 18% Polyester

Relive the 2000 Subway Series with this 9FORTY Curved Snapback Hat by New Era

Stripe rib trim on sleeves

- Original full-color art that captures the spirit of a champion

Keep warm in ultimate Red Sox fashion with this Raised Cuff Knit Beanie by '47 Brand