Priceless: The Myth of Fair Value (and How to Take Advantage of It), William PoundstonePrada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal Mart. Why do text messages cost money, while e mails are free? Why do jars of peanut butter keep getting smaller

whose business is life and death

In King’s new novel

But Emily Wilde is not good at people

and mark quotes to tell friends

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It examines the implications of China's economic reforms

developing a sense of self

and then phrases by following Molly's clear step-by-step instructions

author of He Who Must Be Obeid‘ Carnage is a window into Australian mayhem

Two months after that

Your Passport to International Business Etiquette

moonlights as a translator of love letters